CURRENT EVENTS

  • Aqua Books (1999-2012) is now permanently closed. This site is for posterity only. Thank you for everything.
  • Coming May 2014 - TheValiant.ca

274 Garry St.
(Between Portage
& Graham)

Winnipeg, MB
Canada  R3C 1H3
204-943-7555

OPEN
Tues-Sat 11am-9pm
Sun-Mon Closed

EMAIL
kelly@aquabooks.ca

We accept Interac, Visa and Mastercard too

What people are saying:

Thank you for putting on such an imaginative and daring series of programmes, for honoring Purdy, and for inviting my little buddy, Neil Besner, and me to participate. We both thought it was the right thing and better still a hoot. This was a wild and wonderful scheme! A fabulous act of imagination and daring. - Poet Dennis Cooley (on Mondo!Purdy 2009)

The Soup Incident


In the spring of 2007, I asked graphic designer Julia Michaud to create a new logo for us, something that would really get us noticed. As we worked together and tossed ideas around (and I couldn't make up my mind), we started goofing on iconic images in popular culture. She ended up designing some Aqua Books "logos" that were spoofs of other images, including some big-time corporate logos. I thought her rendition of Andy Warhol's Campbell's Soup Can was hilarious. Campbell's, apparently, did not. Following is their letter to me, plus my response (farther down). Oh well, at least I got noticed....


Campbell's has now responded to my response. It's at the bottom. At first I thought that she didn't get it, being a humourless (that's Canadian for humorless) lawyer. After reading it again, I now realize what she actually said: "It's nice for you that you're such a funny boy, but use our logo again, and I'll be all over you like stink on a hobo." I thought I was funny, but she has a very deft touch. Maybe she missed her calling. I know I missed mine.


UPDATE 10/21/08: Looks like someone else has had a little correspondence with our friend Jill: Campbell's Soup at War with Pop Burger.

soup soup soup soup soup soup soup

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